Free tool
Never stare at a blank post again.
Pick your industry for ten post ideas that build trust and bring in enquiries, and a free 4-week plan with a post for every weekday.
Ten ideas that work for any local business.
- 01
Behind the scenes
Ten seconds of a normal working day. Real beats polished.
- 02
Your origin story
Why you started the business, in three sentences.
- 03
Thank you post
Thank your customers for a milestone: a year in business, a hundredth job, a busy month.
- 04
How booking works
Show the steps from enquiry to finished job, so it feels easy.
- 05
Local shout-out
Tag a local business, sports club or event you support.
- 06
Ask your audience
A simple poll or question in Stories. It gets replies and teaches you what people want.
- 07
Your guarantee
What you promise every customer, and what happens if something isn't right.
- 08
Seasonal reminder
What people should book or check this time of year.
- 09
Review highlight
Share a recent Google review, with a link to leave one. (Skip this for health practices.)
- 10
Team moment
A team lunch, a training day or a new starter welcome.
How to use these ideas.
Post at a pace you can keep. A post every weekday is plenty for most local businesses, and three a week you keep up beats daily posts for a fortnight followed by silence.
Mix the types: show finished work, answer a question customers ask, introduce the people behind the business, share a review, and only then make an offer. Use your own photos where you can, because real work earns more trust than stock images.
Pick your industry above for ten ideas written for your kind of business and a free 4-week plan. If you would rather not write them yourself, the Content Engine writes, designs and posts one every weekday for $79 a month.