Your salon business
Example post
Colour, cuts and care that leave you walking out taller. Our Melbourne stylists are booking into next week.
Free tool · Social post ideas
Social media post ideas for salons.
Ten Instagram and Facebook post ideas that build trust and bring in enquiries, then a free 4-week plan with a post for every weekday.
- 01
Transformation of the week
Before and after of a cut or colour, with the client's permission.
- 02
How to make your colour last
Washing, products and heat tips that keep colour fresh.
- 03
Meet the stylist
Each stylist's specialty and the looks they love doing.
- 04
Trend check
One trend for the season and who it suits.
- 05
Behind the chair
A short video of a cut or blow-dry in progress.
- 06
Products we stock and why
Your top three products and what each one is for.
- 07
Book your next visit
How often to come back for each service, so clients plan ahead.
- 08
At-home styling hack
A quick tip clients can do themselves with a round brush or straightener.
- 09
Bridal and events
A finished event look and what to book ahead.
- 10
Question of the week
Answer one real question, like going lighter without damage.
What finished posts look like.
Your salon business
Example post
From a quick trim to a full colour change, we make it feel polished and personal. Reserve your spot in Melbourne.
Your salon business
Example post
Cuts, colour and finishing touches tailored to you, not a trend board. Visit our Melbourne salon, the tea is on us.
Your 4-week posting plan.
A post for every weekday: your industry's best topics on Monday, Wednesday and Friday, trust-builders in between.
Week 1
- MondayTransformation of the weekBefore and after of a cut or colour, with the client's permission.
- TuesdayBehind the scenesTen seconds of a normal working day. Real beats polished.
- WednesdayHow to make your colour lastWashing, products and heat tips that keep colour fresh.
- ThursdayYour origin storyWhy you started the business, in three sentences.
- FridayMeet the stylistEach stylist's specialty and the looks they love doing.
Rather not post it yourself?
The Content Engine writes, designs and posts every weekday in your voice. $79 a month, no lock-in.
Guides for your marketing
All guides
Posting questions from salons.
Consistency beats volume. A post every weekday is a strong rhythm for a local business; three good posts a week beats seven rushed ones. Pick a pace you can keep for months.
Both, for most local businesses. Facebook still reaches locals and older customers; Instagram suits visual work. The same post usually works on both with small tweaks.
No. Clear phone photos of your real work, team and premises perform better than stock images. Natural light and a steady hand go a long way.
Yes. Our Content Engine writes, designs and posts every weekday in your voice for $79 a month, no lock-in.