Your builder business
Example post
Every stage of this Melbourne build, documented. Ask us how we keep projects on time and on budget.
Free tool · Social post ideas
Social media post ideas for builders.
Ten Instagram and Facebook post ideas that build trust and bring in enquiries, then a free 4-week plan with a post for every weekday.
- 01
Slab day
The pour, the crew, and why it's one of the most important days of the build.
- 02
Frame stage walk-through
A short video walking the frame, pointing out where each room will be.
- 03
What a quote should include
The line items owners should look for so there are no surprises later.
- 04
Before and after: the extension
One finished project, with the brief, the challenge and the result.
- 05
Choosing finishes
Three options for one decision (benchtops, flooring, cladding), with honest pros and cons.
- 06
A day on site
From the 7am start to pack-up, so people see how a well-run site works.
- 07
Meet the trades
Shout out the sparky, plumber or tiler you trust, and why you work with them.
- 08
Timeline reality check
How long each stage really takes, and what causes delays, from weather to approvals.
- 09
Handover day
Keys to the owners. A happy moment, shared with their permission.
- 10
Question of the week
Answer one real question, like knock-down rebuild versus renovating.
Your builder registration or licence number appears where your state requires it, and we don't publish client names, addresses or photos without their permission.
What finished posts look like.
Your builder business
Example post
More room without moving out of Melbourne. See how this rear extension blends into the original home.
Your builder business
Example post
Clear quotes, a real timeline and one point of contact. Book a site visit with our Melbourne team.
Your 4-week posting plan.
A post for every weekday: your industry's best topics on Monday, Wednesday and Friday, trust-builders in between.
Week 1
- MondaySlab dayThe pour, the crew, and why it's one of the most important days of the build.
- TuesdayBehind the scenesTen seconds of a normal working day. Real beats polished.
- WednesdayFrame stage walk-throughA short video walking the frame, pointing out where each room will be.
- ThursdayYour origin storyWhy you started the business, in three sentences.
- FridayWhat a quote should includeThe line items owners should look for so there are no surprises later.
Rather not post it yourself?
The Content Engine writes, designs and posts every weekday in your voice. $79 a month, no lock-in.
Guides for your marketing
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Posting questions from builders.
Consistency beats volume. A post every weekday is a strong rhythm for a local business; three good posts a week beats seven rushed ones. Pick a pace you can keep for months.
Both, for most local businesses. Facebook still reaches locals and older customers; Instagram suits visual work. The same post usually works on both with small tweaks.
No. Clear phone photos of your real work, team and premises perform better than stock images. Natural light and a steady hand go a long way.
Yes. Our Content Engine writes, designs and posts every weekday in your voice for $79 a month, no lock-in.