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Social media post ideas for real estate agents.

Ten Instagram and Facebook post ideas that build trust and bring in enquiries, then a free 4-week plan with a post for every weekday.

  1. 01

    Just listed

    The best three photos and what makes the home stand out, following your agency's rules.

  2. 02

    Suburb guide

    Cafes, parks and schools in one suburb you sell in.

  3. 03

    Market update

    What's happening locally, in plain English, without promising prices.

  4. 04

    Preparing to sell

    Three low-cost things that make a home present better.

  5. 05

    A day in the life

    Open homes, appraisals and calls: what an agent's Saturday looks like.

  6. 06

    Just sold

    A sold sign and a thank you, with the vendors' permission and no price claims.

  7. 07

    Buyer tips

    What to check at an open home that most people miss.

  8. 08

    Meet the agent

    Your story, the suburbs you know and why people work with you.

  9. 09

    Myth vs fact

    Bust one selling myth, like whether spring is always the best time.

  10. 10

    Question of the week

    Answer one real question, like how long a sale usually takes.

We never promise sale prices or outcomes, and posts about listings follow your agency's rules and your state's underquoting laws. Anything with a price is approved by you first.

What finished posts look like.

YR

Your real estate agent business

Example post

Real estate agent social media post: Ready for your next move?

Buying, selling or investing, we give you straight advice on the Sydney market. Book a free property consultation.

YR

Your real estate agent business

Example post

Real estate agent social media post: Sell smarter. Move sooner.

Styling, photography and a campaign built to bring the right buyers through. Talk to a Sydney agent today.

YR

Your real estate agent business

Example post

Real estate agent social media post: Luxury living starts here.

Space, light and views that stop you in your tracks. Book a private viewing of our latest Sydney listing.

Your 4-week posting plan.

A post for every weekday: your industry's best topics on Monday, Wednesday and Friday, trust-builders in between.

Week 1

  • MondayJust listedThe best three photos and what makes the home stand out, following your agency's rules.
  • TuesdayBehind the scenesTen seconds of a normal working day. Real beats polished.
  • WednesdaySuburb guideCafes, parks and schools in one suburb you sell in.
  • ThursdayYour origin storyWhy you started the business, in three sentences.
  • FridayMarket updateWhat's happening locally, in plain English, without promising prices.
Weeks 2 to 4

Get the full month for real estate agents.

Unlock weeks 2 to 4 here, and we'll email you the whole plan to keep. You only do this once on this device.

We may follow up once about posting for you. No spam, and you can ask us to delete your details any time. See our privacy policy.

Rather not post it yourself?

The Content Engine writes, designs and posts every weekday in your voice. $79 a month, no lock-in.

Everything we do for real estate agents

Guides for your marketing

All guides

Posting questions from real estate agents.

Consistency beats volume. A post every weekday is a strong rhythm for a local business; three good posts a week beats seven rushed ones. Pick a pace you can keep for months.

Both, for most local businesses. Facebook still reaches locals and older customers; Instagram suits visual work. The same post usually works on both with small tweaks.

No. Clear phone photos of your real work, team and premises perform better than stock images. Natural light and a steady hand go a long way.

Yes. Our Content Engine writes, designs and posts every weekday in your voice for $79 a month, no lock-in.

Post ideas for other industries