Guides
Marketing guides that show their working.
Plain-English guides for local business owners on websites, reviews, social media, follow-up and AI. Researched, sourced, and written to be used.
Local SEO
Reviews
Reviews · 9 min readCan you offer a discount for a review in Australia?Can you offer a discount for a Google review in Australia? Google says no. See what consumer law says about incentivised reviews, and what to do instead.22 Oct 2026
Reviews · 10 min readHow to respond to a bad Google review (without making it worse)How to respond to a negative Google review: a calm reply template, when to report it for removal, the privacy trap, and what Australian rules say.21 Oct 2026
Reviews · 10 min readHow to get more Google reviews (the rules and what works)How to get more Google reviews in Australia: the review link and QR code, when and how to ask, what Google and the ACCC rules forbid, and how to reply.20 Oct 2026
Marketing basics
Follow-up
Follow-up · 11 min readHow to follow up a quote without being pushyFollow up a quote within a day or two, then again after about a week, and ask a real question each time. A simple Australian routine, with example messages.18 Oct 2026
Follow-up · 10 min readLead response time: how fast should you reply?Aim to reply to a new lead within minutes, and within the hour at the latest. What the research says, what Australians expect and a simple routine to follow.17 Oct 2026
AI and automation
Websites
Websites · 9 min readWhat makes a local business website get enquiries?A local business website gets enquiries when visitors can see what you do, trust you and contact you in seconds, on a phone. Here is how to fix each step.15 Oct 2026
Websites · 9 min readSmall business website speed: how fast should it load?How fast should a small business website load? Google's targets in plain English, how to check your site for free, and the fixes that matter most.14 Oct 2026
Websites · 10 min readWebsite builder or web designer: which should you choose?Website builder or web designer? Compare cost, time, control and who owns your site, with a simple way to choose for your Australian small business.13 Oct 2026
Websites · 9 min readHow much does a small business website cost in Australia?A small business website in Australia costs from a few hundred dollars a year to $10,000 or more. What drives the price, the running costs and how to budget.12 Oct 2026
Websites · 9 min readWhat pages does a tradie website need?A tradie website needs a home page, one page per main service, service areas, reviews, an about page and a contact page. Here is what goes on each and why.12 Oct 2026
Put it into practice