Your gym business
Example post
Build strength, energy and confidence with coaches who know your name. Start this week at our Melbourne gym.
Free tool · Social post ideas
Social media post ideas for gyms.
Ten Instagram and Facebook post ideas that build trust and bring in enquiries, then a free 4-week plan with a post for every weekday.
- 01
Member spotlight
A real member's progress story, shared with their permission.
- 02
Exercise of the week
One move, done properly, with the common mistake to avoid.
- 03
Class timetable
This week's classes, with what each one is like for beginners.
- 04
Meet the coach
Each coach's background and what they love training.
- 05
First session nerves
What happens when a newbie walks in, so it's less scary.
- 06
Gym floor tour
The equipment, the change rooms and the quieter times to come in.
- 07
Simple meal ideas
General healthy eating ideas, without promising results.
- 08
Community moment
A class photo, a fundraiser or a team event.
- 09
Myth vs fact
Bust one fitness myth, like whether weights make you bulky.
- 10
Question of the week
Answer one real question, like how often to train as a beginner.
What finished posts look like.
Your gym business
Example post
Personal training and smart programming to help you keep moving forward. Your first session in Melbourne is on us.
Your gym business
Example post
A supportive community built for real progress and lasting habits. Take a tour of our Melbourne floor any day this week.
Your 4-week posting plan.
A post for every weekday: your industry's best topics on Monday, Wednesday and Friday, trust-builders in between.
Week 1
- MondayMember spotlightA real member's progress story, shared with their permission.
- TuesdayBehind the scenesTen seconds of a normal working day. Real beats polished.
- WednesdayExercise of the weekOne move, done properly, with the common mistake to avoid.
- ThursdayYour origin storyWhy you started the business, in three sentences.
- FridayClass timetableThis week's classes, with what each one is like for beginners.
Rather not post it yourself?
The Content Engine writes, designs and posts every weekday in your voice. $79 a month, no lock-in.
Guides for your marketing
All guides
Posting questions from gyms.
Consistency beats volume. A post every weekday is a strong rhythm for a local business; three good posts a week beats seven rushed ones. Pick a pace you can keep for months.
Both, for most local businesses. Facebook still reaches locals and older customers; Instagram suits visual work. The same post usually works on both with small tweaks.
No. Clear phone photos of your real work, team and premises perform better than stock images. Natural light and a steady hand go a long way.
Yes. Our Content Engine writes, designs and posts every weekday in your voice for $79 a month, no lock-in.