Your cafe business
Example post
Beans roasted this week and milk steamed by people who care. Come find your new favourite spot in Melbourne.
Free tool · Social post ideas
Social media post ideas for cafes.
Ten Instagram and Facebook post ideas that build trust and bring in enquiries, then a free 4-week plan with a post for every weekday.
- 01
This week's special
The new dish or drink, shot in natural light at the counter.
- 02
Meet the barista
Who's making their coffee, and their own order.
- 03
Behind the coffee
Your beans, roaster and why you chose them.
- 04
Latte art in slow motion
A short video. It's simple, and people love it.
- 05
Morning rush
The buzz at 8am, and the quietest time to grab a table.
- 06
Local love
Shout out a neighbouring business or a local event.
- 07
From the kitchen
Baking, prepping or plating, filmed early in the morning.
- 08
Regulars' favourites
The orders your regulars swear by.
- 09
Catering and functions
What you can do for offices and events, with a photo of a spread.
- 10
Question of the week
Answer one real question, like your dairy-free or gluten-free options.
What finished posts look like.
Your cafe business
Example post
Pastries out of the oven at 6:30, big tables and nowhere you need to be. Drop by our Melbourne counter.
Your cafe business
Example post
Single origin on the grinder, house blend in the hopper. Taste the difference at our Melbourne cafe today.
Your 4-week posting plan.
A post for every weekday: your industry's best topics on Monday, Wednesday and Friday, trust-builders in between.
Week 1
- MondayThis week's specialThe new dish or drink, shot in natural light at the counter.
- TuesdayBehind the scenesTen seconds of a normal working day. Real beats polished.
- WednesdayMeet the baristaWho's making their coffee, and their own order.
- ThursdayYour origin storyWhy you started the business, in three sentences.
- FridayBehind the coffeeYour beans, roaster and why you chose them.
Rather not post it yourself?
The Content Engine writes, designs and posts every weekday in your voice. $79 a month, no lock-in.
Guides for your marketing
All guides
Posting questions from cafes.
Consistency beats volume. A post every weekday is a strong rhythm for a local business; three good posts a week beats seven rushed ones. Pick a pace you can keep for months.
Both, for most local businesses. Facebook still reaches locals and older customers; Instagram suits visual work. The same post usually works on both with small tweaks.
No. Clear phone photos of your real work, team and premises perform better than stock images. Natural light and a steady hand go a long way.
Yes. Our Content Engine writes, designs and posts every weekday in your voice for $79 a month, no lock-in.